Strategic Access
to Global Markets

Murat brings over three decades of senior leadership across communications and healthcare in Türkiye, the Caucasus & Central Asia, Eastern Europe and the Gulf. A former CMO of Universal Hospitals Group and COO of the Dünyagöz Hospitals Group, he has led hospital start-ups, JCI accreditations and first-of-their-kind marketing campaigns across the region. Today, as Senior Consultant at IBS Global Consulting, he advises on healthcare management and investment, feasibility and market entry. MBA, University of Sussex.

Dr. Shahin Shadfar is CEO of Hergan Health, a compliance platform that helps healthcare manufacturers enter emerging markets in the Middle East and CIS. Over 25 years he has led blue-chip brands in pharmaceuticals, consumer health, FMCG, retail and consumer electronics across the Middle East, Africa, South Asia, Dubai, Türkiye and Australia — including growing a Bosch distributor from US$4M to over US$50M in four years. He holds a PhD in Development Studies and an Executive MBA from RMIT, and mentors executives in Australia.

Azadeh leads Zeluxa's marketing, bringing experience across brand development, market analysis, customer engagement and business growth. She designs and executes marketing strategies, identifies new market opportunities, and works hand in hand with sales and leadership to sharpen brand positioning and extend market reach. Her approach blends market insight, strategic planning and clear communication to drive sustainable growth.